In 1898, H.L. Stroud had the
timber cleared away and built this building,
which was the home of the H.L. Stroud Mercantile
Company for 95 years until 1993. In the early
days, Stroudís made many innovations in the
department store business; they hired the first
saleslady in Rogers, Miss Allie Dodge. She was
so successful that they soon hired more ladies
including Betty Blake, the future Mrs. Will
In 1949, A.B. and H.L. Stroud retired and sold
the firm to Harold Wardlaw, who had worked at
the store since 1925. Wardlaw was president with
Lawrence, Gene, and Ray Harris as co-owners. The
Harris brothers also owned the American National
Bank, now Arvest Bank-Rogers.
The upstairs (114 Ĺ-116 Ĺ) has been the home of
doctors, lawyers, and insurance companies. But
probably the most famous tenant was the firm of
Mathews & Clarke, architects. A.O. Clarke came
to Rogers in 1904 and designed many buildings in
Rogers, Monte Ne, and all of Northwest Arkansas.
In 1992 DJís Hallmark card and gift shop was at
home here. In April 2004 the Benchmark Group, an
architectural and engineering firm, leased and
renovated the first floor.
The Stroud Building in 2006, courtesy of James
Below: Stroudís interior in 1956. Courtesy
of Bill and Betty Crum.